Case Study

Learn more about one of our amazing success stories

A new, lightweight, portable, cheap and effective way to store surfboards.

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The challenge

Surfboards are quite expensive and many a “piece of art”. They are also delicate and easily bumped and dented. Once dented, the fibreglass fractures and water penetrates further damaging the board.

The idea of Pinch & Roll came to Mike when he was traveling on a surf trip. Why not create a large condom-like cap to grip the tip of the board, with a loop or hook so it can be hung safely and displayed.

The Process

Our immersive approach ensures our team truly comprehends the challenge in every detail.

Surfboards come in different shapes and sizes. What would be an easy-to-use option suitable for most boards. What material would be most functional, secure and cost-effective?

Pinch & Roll comes in two models. One for a shortboard (with a pointy nose) and one for a longboard or board with a more rounded nose.

The top forms a loop of extra thick silicone. It can be hung and withstand significant force. As a continuous loop it can be hung in almost any location with an S-hook, adapted coat-hanger, rope, or protrusion.


The top also has an indicator line to show how far to insert the tip of the board.

Pinch & Roll is made of one piece of durable, highly elastic silicone. It grips the tip of the surfboard with excellent force as well as creating suction; eliminating any risk of the board slipping out.


It is easy to apply and remove. It can be used time and time again.

Pinch & Roll is made of one piece of durable, highly elastic silicone. It grips the tip of the surfboard with excellent force as well as creating suction; eliminating any risk of the board slipping out.


It is easy to apply and remove. It can be used time and time again.

Legal

Viveo manages the patent application with our Patent Attorney Partner. This included initially investigation on existing patents and consulting on the likelihood of obtaining Patent Protection.


Once happy with the possibility of obtaining a patent, Viveo worked to provide the necessary information to the Patent Attorney, manage confidentiality, and sketches.

The Process

Surf Culture

Cool

Organic

Condom

LOGO
SLOGAN

TYPE
CORPORATE COLOURS

#3D9EA3


#000000

WEBSITE & E-COMMERCE

Keeping in the theme of a giant condom for your board, we developed the in-store and online merchandising material.

Viveo’s graphic design and IT team developed the images and video content for the launch as well as the eCommerce site and social media activities.

Mike Graze

Co-Founder, Pinch & Roll

The work Viveo did on my project was incredible. After listening to my idea and an initial investigation period, they came back with some cool options.

I was kept informed through the design and prototyping phases. I was invited to help with testing and could see the evolution of my idea becoming a reality.

Viveo managed production, packaging, distribution, sales and marketing - everything! I could not be happier.

Prev Project

Mariela Astorga

Creative Director, Viveo Group

Pinch & Roll has been such a fun and exciting project with included almost all of our team.

Our immersive approach to understanding the full context of the challenge highlighted numerous factors important for the final commercial product.

The design, prototyping and testing was managed effectively over three continents.

We took our graphic design team to Brazil to produce the majority of the media for the website and social media needed for the launch and first year of campaigns.

The end result is great! I use them on my boards :)

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Viveo Pty Ltd t/as Viveo Trust
ABN 92 182 368 859
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Upper Mt Gravatt, Qld 4122

Argentina






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